YOURI CHOI
Language
Korean (Native)
English (Fluent)
French (CEFR: B2 - Advanced)
Spanish (DELE B1 - Intermediate)
Skills
Adobe Creative Suite (Photoshop / Indesign / Illustrator)
Sketchup, Autocad, Rhino, Vray
Google Suite, Microsoft Office Suite
(PowerPoint, Excel, Word)
Professional Experience
L’Oréal - Armani Beauty DMI (HQ)
Chef de projet Event Retail Design & Scenography (CDD), Armani Beauty DMI, Luxe division
(09/2024 - present | Paris, France)
Led retail design and scenography projects for 2025 launches and animations
•Designed/produced POS configurations - novelties, podiums, gondolas, boutique staging, etc.
•Developed international retail design books for regional implementations
•Coordinated with international suppliers and agencies for POS production
•Collaborated with cross-functional teams - Marketing, Communication, Purchasing, etc.
Maison Margiela
Visual Identity and Merchandising Specialist (CDD), Visual Merchandising Team
(09/2023 - 02/2024 | Paris, France)
Managed global visual merchandising projects for Maison Margiela & MM
•Created global VM guidelines and coordinated VM shooting sessions
•Produced VM reports, retouched images, and ensured global consistency
•Designed 2D & 3D renders, technical drawings for windows, pop-ups, boutique displays
•Validated materials and technical drawings for worldwide executions
•Created Hoarding designs for global boutiques
•Developed VM props for key product displays and special animations
•Supported showroom displays for product presentations
L’Oréal - Kérastase DMI (HQ)
Architecture & Retail Design Intern, Kérastase DMI, Professional Product Division
(09/2022 - 02/2023 | Paris, France)
Managed and developed retail design projects for Launches and Animations 2022 & 2023
•Designed and produced POS configurations - boutique displays, gondolas, showcards, etc.
•Developed global PLV concepts for the brand’s debut Sephora gondolas
•Led two internal scenography projects from design to installation
•Created international retail design guidelines for regional markets
•Conducted market research on competitors and industry trends
•Collaborated with agencies on the development of a new retail design identity
•Worked cross-functionally with Communication, Marketing, Animation, Digital teams
MGRV
Business Strategy Associate, Strategy Team, CX (Customer Experience) Group
(07/2022, 03/2021 - 07/2021| Seoul, Korea)
Led the launch of co-living/hotel branches ‘Mangrove Sinseol & Dongdaemun’ (600+ clients)
•Managed project timelines and developed operational, sales, and hospitality guidelines
•Analyzed customer journeys and optimized client touchpoints
•Conducted market research and competitor analysis through interviews and site visits
Rootimpact
Community Operator, SPX (Space&Experience) Team, Heyground Group
(08/2020 - 02/2021 | Seoul, Korea)
Managed space operations at co-working office ‘Heyground’(1000+ clients)
•Managed regular space quality checks and on-site operations - events, facilities, etc.
•Provided customer service across multiple channels - in-person, email, phone, website
•Developed operational manuals and client guidelines for space management
Korea National University of Arts
Curator and Exhibition Designer, Department of Architecture
(02/2020 - 07/2020 | Seoul, Korea)
Designed Architecture Exhibition “Seoul Unfolded” at the Korea Cultural Centre UK
•Curated the exhibition theme and created spatial zones for scenography
•Designed the exhibition space, including 3D modeling and technical drawings
•Developed visual compositions, graphic design, and furniture design
•Researched materials, produced and planned installation with the UK team
Education
Institut Français de la Mode
Master of Science - International Fashion & Luxury Management
(09/2021 - 03/2022 | Paris, France)
Specialization : Merchandising & International Development
École Spéciale d’Architecture
Exchange Student (Architecture Major)
(08/2016 - 12/2016 | Paris, France)
Korea National University of Arts
Bachelor of Architecture (5 year bArch)
(03/2014 - 02/2020 | Seoul, Korea)
Double Architecture Certificates:
RIBA(The Royal Institute of British Architects) Part 1&2 Certificate,
KAAB(Korea Architectural Accrediting Board)