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Retail Space Proposal for Byredo

Class

Strategic Branding

Team Members

Youri Choi, Moneri Aubron, Jade Flaviano, Kenza Righi-Jarl, Primo Berrebi, Clara Fadier

Analysis of current brand strategy and proposal for new retail space, introducing Byredo Lifestyle to raise awareness of product range that are relatively not known as perfume lines. While integrating Byredo aesthetics to lifestyle, the new retail space is to be used for events and animations that can expand emotional interaction with clients.

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